Pushing the Limits of eCommerce
Steve's Liquor Warehouse’s website is a full e-commerce website powered by Craft Commerce with over 3,000 products and 20,000 varieties in the database.
The brief required our developers to really push the limit of what was possible using Craft Commerce. We developed a customised version of the platform to fulfil the requirements as outlined in the brief for Steve's Liquor.
The project started in January 2019, and was officially launched in early May later that year.
Key Website Features
- Performance & Efficiency
The website is directly linked with the client's own database, allowing it to instantly update stock numbers and stock locations on an hourly, or daily, basis.
Impressively, the system created by our development team can process a storage update for over 10,000 varieties of items within one-tenth of a second.
- Empowering Local Franchises
Steve's Liquor is a Tasmanian based franchise that is rapidly expanding into mainland Australia. Inventories on stock are managed on a store-by-store basis, which added a technical challenge to our developers to create a website that took into account localised changes in stock, price, and orders placed.
As an example, everything from orders, shipping, payment, storage update, price, promotions, and even discounts all act differently among their independent stores.
Now, when a customer updates their store location, the content of the website will automatically update itself to show these different items, prices, as well as accurately reflecting the available stock.
- Product Filtering
Customers can seamlessly filter products from their store of choice through the use of JAMstack, which allows for quick filtering and eliminates the need for the page to be reloaded.
Not only is this delivering product options quicker and more efficient, but it also enhances the user's experience, creating a better look and feel to the website overall.
- Customised Store Finder
We also customised google map to use the matching theme colour with Steve's Liquor to maximise branding within website.
Growing Customer Reach
Having a great website, however, is only the start. To ensure customers find and utilise the website, you need to make sure they know about it! MMG works alongside Steve’s Liquor Warehouse to promote their website and specials both online via Facebook promotions and Google ads, and through Television Commercials and Radio Advertising.