Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers and clients. Market research allows our businesses to discover their target market and get opinions and other feedback from their potential customers or clients about their interests in the product or service.
Businesses need to consider whether they understand their audience. What is the best way to reach them? Do they use Facebook, watch TV, or browse the internet? What time are they active online and what values do they have? Knowing more about your audience is key to developing an effective marketing campaign.
As a leading marketing agency, we can help to guide you through this process.