Safe Choices

Print | Digital | Website | Identity

The Safe Choices program is statewide initiative of the Tasmanian Family Violence Action Plan 2015- 2020 (Safe Homes, Safe Families). Their primary focus is to improve the safety of adults, children and other Tasmanian community members, through the raising of community awareness around the issues of Family Violence.

We worked with their team to develop the Safe Choices website, that is simple and easy to navigate so those seeking assistance can find what they need quickly.

Family violence is a tricky subject to discuss, and our team developed a series of iconic images based on the Safe Choices flower to help convey the different forms of violence, each with its own colour.

These were adapted and used across their social media, brochures, signs and promotional material.