Porters Liquor isn't your regular 'price and product' bottleshop. Their brand focuses on a passion for sharing quality products through storytelling and offering a premium service to their customers. These core values are what sets Porters Liquor apart from its competition, especially in Tasmania. So when they decided to launch in the apple isle, their state manager came to Media Marketing Group to help them make the transition.
Through the careful section of imagery and copywriting, we have developed Porters Liquor Tasmania's online presence through Facebook and Instagram, plus hyperlocal digital advertising, to successfully launch and continue to grow their business here in Tasmania.
To grow their socials from scratch, we developed a cohesive look with carefully selected images and copywriting content, complemented with area and interest-specific Facebook advertising.
The copywriting for each post is specifically written to impart knowledge and ideas to the readers, so those on their Instagram and Facebook would experience the teams knowledgeable insights. Using this approach, we can help build confidence in the brand and offer Tasmanian audiences advice and recommendations over just trying to sell products.
The results are beautifully choreographed social pages that focus on Porters Liquors Tasmania's key values and a friendly experience for viewers and followers alike. Their socials continue to grow and attract new followers every month. Why not explore their socials for yourself and discover what we can do for your pages.
Teaming up with the local news websites, to help reach more potential customers, Media Marketing Group also designed and launched Porter's Liquor Tasmania's online digital banner campaign.
These ads are developed to specifically target people in selected suburbs and foot traffic around the Porters' new stores, helping to increase awareness of the business and build their following. These ads include quick animations to grab people's attention when viewing them on a page.