Services: UX/UI Design, Website Development, Copy Refinement, Responsive Optimisation
The Brief
Pinecrest Water Tanks is a trusted name in rainwater storage solutions, water pumps and polyethylene product across Tasmania. Their team approached us to help modernise their digital presence. Their existing website lacked a clear user journey, mobile responsiveness, and the visual impact needed to reflect the quality of their products and service.
As with many clients that come to MMG, the Pinecrest team were using a WordPress website, but found the Content Management System (CMS) hard to get their head around, even updating the pricing on the homepage was difficult!
The goal? A fresh, conversion-focused website that made it easy for customers to find the right tank—and get in touch.
Our Approach
We started with a complete UX overhaul, mapping out a streamlined site architecture focused on user intent. Our designers delivered a clean, professional aesthetic built to highlight Pinecrest’s extensive tank and product range, with custom icons, imagery, and interactive product categories.
Copywriting was rewritten from the ground up—SEO-optimised, benefit-driven, and written to connect with local Tasmania rural homeowners, builders, and councils.
What We Delivered
- A mobile-first, lightning-fast website built with a react, next.js front-end that’s server side page loaded for blazing fast page loading speeds.
- Fully responsive product pages with visual filtering by tank size, material, and use-case
- SEO-friendly content tailored for regional search
- On website installation guide and warranty for easy access by customers and tank installation teams
- On-site enquiry forms designed to funnel contact submissions from customers and convert to leads for the Pinecrest team
- Google Analytics, Google Search Console tracking setup for ongoing performance insights
- Ongoing support from our digital team through ongoing SEO servicing, keeping their brand top of organic Google searches
The Result
Within the first month post-launch, Pinecrest saw a 42% increase in website enquiries and a 35% improvement in average time on site. Their new website isn’t just a digital upgrade—it’s a hardworking sales tool.