The new identity seeks to connect the city’s consumer with the farmer, bringing the countryside to the stores. An experience that combines the freshness and quality of the food coming from the producer with the comfort and convenience of the urban life. The new visual identity highlights the colours, textures and materials of nature itself. The icon and logo reinforce the idea that everything comes straight from the earth. The storytelling in our TVC's and recipe section on the website helps people to understand the varieties and usability of each product, for example, by explaining which tomato works best for sauce and which one is most suitable for salad.
While online presence are so important in this digital age. We had to rethink the consumer experience to deliver an intimate, useful, and informative website by forging connections between their suppliers and local communities. Check out the Salamanca Fresh site.
We worked closely with Salamanca Fresh Managers to strategise the communication of the store’s refreshed look and brand campaign ‘From us to you’. We managed the audio/visual production from start to finish.