Pathways Tasmania

Digital | Website | Video & Radio

Pathways is a not-for-profit organisation that works with vulnerable Tasmanian youths to help them overcome homelessness, depression, and addictions.

Our team developed an emotionally powerful website to connect with both those suffering, but also to encourage people to donate. The site works with both powerful imagery and wording, that both explains the desperate need for these services and the hope and change these services provide those participating in their programs.

Freedom Ride

As part of our ongoing work with Pathways Tasmania, we also developed their website and TV campaign for their largest fundraising event - the Freedom Ride.

The website was developed so riders could register online, it even allowed people to donate directly to individual riders, and look at the individual and overall fundraising totals.